Working with Popunder traffic just became easier and more effective: AdProfex has launched a new tool — Auto-Optimization.
Why is this needed?
Popunder traffic offers broad reach, but not all sites convert. Typically, advertisers spend budget on testing, manually block underperforming sources, and only then reach profitability.
Now the process is automated: the algorithm cleans your campaign from unprofitable sites on its own.
How does it work?
In the settings, you specify:
- Spend threshold for blocking a site (recommended: at least ×2 your target CPA).
- Maximum allowed CPA (recommended: +30–50% above your target CPA).
Every 5 minutes, the algorithm checks performance data and adds sites to the Blacklist if they don’t meet the criteria.
What are the benefits for advertisers?
- Budget savings: no more wasted spend on irrelevant sites.
- Higher ROI: the algorithm keeps your campaign within the target CPA range.
- Automation of routine tasks: no need to manually monitor stats and block sites.
- Faster profitability: Auto-Optimization shortens the testing phase and helps you reach ROI quicker.
Key things to note
- CPA is calculated dynamically based on CR and CPC, so the list of blocked sites may change when you adjust CPC.
- Once enabled, the feature automatically manages the BL, so manual editing is not possible.
- If tracking fails, blocking errors may occur — in this case, please contact your account manager.
👉 Try Auto-Optimization in the AdProfex dashboard for your Popunder campaigns and feel the difference: more conversions, less wasted spend.