Advertisers in the pop-up segment have different goals: some aim for the highest possible number of conversions, others focus on reach, and some want to collect clicks at the lowest cost.
Our new feature helps you buy exactly the traffic that meets your objectives — without wasting budget.
- Traffic sources are divided into High, Normal, and Low groups based on activity levels.
- This allows you to manage your traffic buying with precision: choose top-performing sources for conversions or low-cost traffic for reach and additional volume.
👉 The main advantage:
You pay exactly for the quality you need, so you can hit your KPIs efficiently. Even if conversions are lower, traffic in the Low group costs 3–4 times less, which means your budget works harder for you.
⚙️ How the system works
The feature is built on daily data analysis:
- All sources are evaluated based on performance in our internal campaigns.
- Sources are automatically assigned to activity groups:
- High — top-performing sources (e.g., high conversion rate).
- Normal — stable, average-level performance.
- Low — sources with lower conversion rates but significantly lower costs.
Groups are formed and updated in real time, ensuring you always have the latest data to make the right decisions for your KPIs.
📊 What data is used for grouping
To give advertisers full transparency:
- We analyze conversions across internal campaigns.
- We look at performance by device, source, and geo.
- We evaluate post-click user activity to assess engagement and quality.
- We align actual results with expectations and adjust groupings as needed.
💡 What this gives you:
You see the true potential of the traffic and choose what matters most: higher conversions or affordable volume to hit your cost KPIs.
🎯 How to use the feature for different goals
Our recommendations:
- Set up separate campaigns for each activity group.
- Adjust bids to your goal: bid higher for conversion-focused traffic, set minimum bids for cheap reach.
This lets you:
✅ Avoid overpaying for traffic that doesn’t match your goal.
✅ Stay within KPI targets through precise control over price and quality.
✅ Scale up your buying without losing efficiency.
✅ Real use cases
🔹 Case 1: Driving registrations
💼 Client: Gambling
📌 Approach:
Used High + Normal for optimized conversion bids.
Used Low for additional cheap traffic at a low bid.
🏁 Result:
+28% registrations while keeping cost per registration stable; 40% of volume came from Low group due to its minimal price.
🔹 Case 2: Reach and re-engagement
💼 Client: Fintech
📌 Approach:
Used High + Normal for primary lead generation at higher bids.
Used Low for retargeting and reaching users who didn’t convert on first touch.
🏁 Result:
+14% overall funnel conversion with minimal extra spend.
🔹 Case 3: Scaling while maintaining KPIs
💼 Client: Subscriptions
📌 Approach:
Started with High to build the funnel.
Added Normal to increase volume.
Used Low strategically at night with minimal bids to top up volume.
🏁 Result:
Doubled volume while keeping CR within KPI targets.
💡 Why try it now
✔ Tailored buying for any goal: from reach to conversions.
✔ Budget savings by separating high-cost and low-cost traffic.
✔ Flexibility and transparency: you have full control over what you pay for.
✔ Hit your KPIs without unnecessary spending.