There is no need to manually manage the coefficients of sites and subscription days anymore — the platform’s algorithm will do it for you.
- It is learning on a large amount of data and is constantly updated depending on changes in actual indicators.
- It optimizes bids, making them more fair for both subscription days and sites, while always trying to stay within the specified CPC.
To use the tool, select Smart CPC as your payment method when creating a campaign.
For more information about the new payment model, please see the FAQ section.
If you have any questions left, please contact our managers.