Smart CPA is a payment model that has long and successfully helped our advertisers get high-quality conversions at the desired price. Today, about 80% of native traffic in AdProfex is purchased through Smart CPA. To make it easier to interact with the functionality, we have collected the most popular questions and answers to them.
Let’s remember that Smart CPA is an intelligent bidding tool that helps you get the maximum number of conversions for a target cost. It is simply impossible for an advertiser to manually calculate the impact of a combination of dozens of factors, and this pricing model is based on machine learning algorithms that predict which traffic targeting combinations are most suitable for your offer.
The goal of Smart CPA is to aim for a given target conversion price in a campaign. The actual conversion price depends on conditions that Adprofex cannot influence (changes on your website or in advertising materials, increased competition in ad auctions, etc.).
The tool can only be used if events are transmitted.
How to add an event is described in the article. You can check the correctness of the event transmission by following the link.
In order for Smart CPA to work as expected, it is very important to set a fair conversion cost. If you have difficulty calculating the optimal conversion cost, contact support.
Let’s move on to answers to popular questions.
How many ads should be added to the campaigns with Smart CPA ?
To successfully launch a campaign, add 1-2 ads. Once launched, these ads will have the “training” status. The training phase will end after 500 clicks. Once completed, add at least 5 more ads. To maintain efficiency and growth, we recommend adding them regularly – from 2 to 10 per week.
Why was the pace of purchases reduced in the Smart CPA advertising campaign?
The campaign may start receiving fewer clicks if the deviation of the actual CPA from the planned one is higher than 20% but lower than 50%.
The speed may significantly decrease, up to almost complete stop.
You can understand if in terms of a campaign an underestimation was used by its status.
What to do if the campaign pace has been reduced is explained here.
Why did the Smart CPA advertising campaign stop?
Smart CPA campaigns may be subject to an automatic stop mechanism if the deviation of the actual CPA from the planned one exceeds 50%. This is a protective mechanism that allows you to avoid overspending on ineffective campaigns.
You can understand that a campaign has been automatically stopped by its status.
What should I do if my campaign is subject to auto-stop?
- It is necessary to understand the reason for the deviation.
- Once the cause has been identified and corrected, the campaign can be resumed.
Campaign is resumed in 1 click.
We recommend resuming campaigns without taking historical data into account.
You can read more about the campaign resuming at the link.
Does CTR affect the buyout in campaigns with Smart CPA payment method?
CTR (click-through rate) has the same effect as LR (conversions to clicks). The position of an ad in rotation is determined by the formula: CTR*LR*cost per lead. The higher each of these indicators, the more traffic you will receive.
How long can an ad live without burning out with the CPA model?
If there are no problems with LR and the cost per lead is sufficient, the campaign can work effectively for a long time. We have examples of campaigns and creatives that have been successfully working for more than six months.
When creatives “burn out”, you will see the status “Coefficient reductions are applied”.
Is the Smart CPA payment model suitable for driving Nutra traffic through native advertising?
It is suitable for all verticals except news. We have developed a special version of Smart CPA for news traffic. It is currently being tested. We will inform you about its launch additionally.
If you have any questions about using or setting up Smart CPA campaigns, be sure to ask our support.