AdProfex advertisers have access to a new creative format — video.
Important! Like everyone else, we don’t like to reveal successful cases that are still in progress, so the example given is not a standard of video creativity. Follow your experience and imagination to find the right approach and create a creative that converts.
This update opens numerous opportunities for working with traffic. The format is available for all GEO and will bring breakthrough success to your advertising campaigns when used correctly.
Let’s take a closer look at what the new format is.
What are video creatives in AdProfex
A video creative is an edited video sequence that can be uploaded to illustrate an ad instead of a regular image.
They are rotated only on the showcase. The leading position is occupied by a video creative with the highest conversion rate.
Briefly about the advantages of the format:
- video creatives attract attention regardless of what is depicted, simply because the human brain automatically responds to movement;
- they make it possible to tell the user in seconds about the benefits and coolness of the offer or otherwise quickly interest him;
- Video creatives allow you to use the maximum number of triggers and convey or evoke emotions.
The content of ads of this format needs to be tested in the same way as regular static creatives. It’s difficult to predict what will catch users.
So, for example, you may find that the best results for fungus were shown by a video with a simple enamel basin on it, but a more attractive and thoughtful visual series did not work. As always, tests are the key to success.
Statics VS Video. Who will win?
Static creative has less chances to be liked by a user. The tests show that in 3 out of 4 cases video creatives give a higher CTR.
The video itself catches the eye with its dynamism, and this is a +1 chance that a person will click on the ad. In addition, the visual series contains several pictures at once, which means that after the teaser has caught the attention, the user will try to make out what is being shown to him.
Therefore, consider that the first two, or even three shots give the teaser one more chance to motivate the user to click.
Of course, video also has its disadvantages. If you created it not on the topic of the offer, and it simply collects traffic due to shock content, you can forget about conversions. They simply won’t exist. If you don’t have any ideas for great video creatives (don’t forget about spy services, you can steal successful concepts from there), it’s better to use static images.
However, a good and correct visual image makes it possible to colorfully demonstrate the features of an offer, maximize the impact on the pain points of the target audience, convey any emotions and convincingly call for action..
This is the most informative creative option, and the CTR on it can easily reach 6-7%.
Instructions for use
- The video must be horizontal (3:2 aspect ratio), in MP4 format, and its size must not exceed 1 MB. However, for the most correct display, we recommend using materials up to 500 KB in size. There are no restrictions on video length.
- When uploading, pay attention to the “preview” window to ensure that the file is positioned correctly and the ad will look the way you imagined it.
- Important metrics are conversions and approvals. A good CTR is also important, but only if your video creative is relevant to the offer.
- Just like with static ads, you can run A/B tests with video creatives. However, it is not recommended to compare the effectiveness of pictures and videos. The results will not be objective. If you want to get a high-quality A/B test result, use either video/video or image/image for comparison.
- Moderation of video creatives is carried out according to general rules.
From theory to practice
So, now you’re ready to start testing a new ad format.
- Go to the advertising account
- Create a campaign
- Go to the Ads section and click “Create ad”
- Upload video creative.
- Launch the ad into rotation
Ready! An excellent CTR and an excellent conversion rate are guaranteed with a thoughtful approach.