Whitelists allow you to buy traffic only from those sites that you specify. Usually these are already tested sites, from which many conversions were received during previous campaigns.
The best way to work with the tool is to select sites with high CR and create separate campaigns for them.
Keep in mind that this is not a universal tool, as it can reduce coverage. Therefore, for best results, we recommend experimenting with both whitelists and automatic rules for blacklists.
How to set up a Whitelist?
You can create a whitelist for a push campaign in the “Campaigns” section.
The data is entered in the format of individual IP addresses separated by commas: 178.155.31.47, 178.155.31.47,
Using Whitelists in Campaigns
There are several situations when we recommend using whitelists:
- use the campaign optimization tool if you want to increase your bid to buy more targeted traffic from specific sites;
- If your ad campaign is getting few conversions and you think you are getting untargeted traffic, try using a tested whitelist to improve your campaign results.
If you have any questions about using the tool, be sure to ask your manager.