{"id":5847,"date":"2023-12-01T13:03:43","date_gmt":"2023-12-01T10:03:43","guid":{"rendered":"https:\/\/flow.adprofex.com\/?p=5847"},"modified":"2025-06-20T23:05:47","modified_gmt":"2025-06-20T20:05:47","slug":"otkryli-v-pablik-auditornye-segmenty-v-kabinete-reklamodatelya","status":"publish","type":"post","link":"https:\/\/adprofex.com\/blog\/ru\/otkryli-v-pablik-auditornye-segmenty-v-kabinete-reklamodatelya\/","title":{"rendered":"\u041e\u0431\u0437\u043e\u0440 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439: \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b"},"content":{"rendered":"\n<p>\u0412\u0441\u043b\u0435\u0434 \u0437\u0430 <a href=\"https:\/\/flow.adprofex.com\/ne-prosto-target-a-opticheskii-priczel-d\/\" data-type=\"link\" data-id=\"https:\/\/flow.adprofex.com\/ne-prosto-target-a-opticheskii-priczel-d\/\">\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u043c\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438<\/a> \u0438 <a href=\"https:\/\/flow.adprofex.com\/novaya-funkcziya-v-kabinete-reklamodate\/\" data-type=\"link\" data-id=\"https:\/\/flow.adprofex.com\/novaya-funkcziya-v-kabinete-reklamodate\/\">\u0422\u0430\u0440\u0433\u0435\u0442\u043e\u043c \u043d\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432<\/a> \u043c\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0443\u044e \u0444\u0443\u043d\u043a\u0446\u0438\u044e \u0434\u043b\u044f \u043f\u0440\u0438\u0446\u0435\u043b\u044c\u043d\u043e\u0439 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u0441\u0442\u0440\u043e, \u0430 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u2013 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412 \u0447\u0435\u043c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0430\u0437\u043d\u0438\u0446\u0430<\/h2>\n\n\n\n<p><strong><em>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442<\/em><\/strong> \u2013 \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a, \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u043e\u0431\u0449\u0438\u043c \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0430\u043c.<\/p>\n\n\n\n<p><strong><em>\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/em><\/strong> \u2013 \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u043e\u0431\u0449\u0438\u043c \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0430\u043c.<\/p>\n\n\n\n<p>\u0418\u043d\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u00ab\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u043e\u0433\u043e\u00bb \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u041a\u041e\u041c\u0423 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437, \u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u00ab\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e\u00bb \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u2014 \u0413\u0414\u0415.<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0432\u044b\u0431\u043e\u0440\u0435 2\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0438\u0445 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f, \u043f\u0435\u0440\u0435\u0441\u0435\u043a\u0430\u044e\u0442\u0441\u044f (\u043f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u00ab\u0418\u00bb). \u0412\u044b\u0431\u0438\u0440\u0430\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0438\u0437 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043a\u0430\u0437 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0418 \u043a \u043f\u0435\u0440\u0432\u043e\u043c\u0443 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443, \u0418 \u043a\u043e \u0432\u0442\u043e\u0440\u043e\u043c\u0443 (\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0434\u043e\u043b\u0436\u0435\u043d \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0418 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u0435\u043c, \u0418 \u043f\u043e\u0435\u0437\u0434\u043a\u043e\u0439 \u0432 \u043e\u0442\u043f\u0443\u0441\u043a \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043c\u044b \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u043b\u0438 \u0441 \u043d\u0438\u043c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e405b4c2cbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e405b4c2cbd\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"66\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/flow.adprofex.com\/wp-content\/uploads\/2023\/12\/image1-1.png\" alt=\"\" class=\"wp-image-5848\" style=\"width:880px;height:auto\" srcset=\"https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1.png 467w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1-300x42.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0412\u044b\u0431\u0438\u0440\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0438\u0437 \u00ab\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445\u00bb \u0438 \u00ab\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u00bb, \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043a\u0430\u0437 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0441 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u0438 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a (\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e \u0418 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0441 \u043c\u0443\u0436\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e405b4c3384&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e405b4c3384\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"142\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/flow.adprofex.com\/wp-content\/uploads\/2023\/12\/image2-1.png\" alt=\"\" class=\"wp-image-5849\" style=\"width:880px;height:auto\" srcset=\"https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2023\/12\/image2-1.png 467w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2023\/12\/image2-1-300x91.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041d\u0430\u0448\u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f: \u043d\u0435 \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0441\u0435\u0447\u0435\u043d\u0438\u0439 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u0430\u043a \u043a\u0430\u043a \u044d\u0442\u043e, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u043c \u043e\u0431\u044a\u0435\u043c\u0430\u043c \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u0434\u043b\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u044b\u0432\u043e\u0434\u0430 \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0436\u0435 \u043e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043a\u043e\u043d\u0444\u043b\u0438\u043a\u0442\u0443\u044e\u0449\u0438\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0432\u044b\u0431\u043e\u0440\u0435 \u0432 \u00ab\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445\u00bb \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b 18-24 \u0438 \u0432 \u00ab\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445\u00bb \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0434\u043e\u043b\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 55+, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u043a\u0440\u0443\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0438\u0437\u043a\u0438\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438.<\/p>\n\n\n\n<p>\u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0441\u0442\u0440\u0430\u043d \u0421\u041d\u0413. \u041e\u043d \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432 \u043b\u0438\u0447\u043d\u043e\u043c \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 \u0432 2-\u0445 \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u044f\u0445:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0443 (\u0441\u043e\u0446\u0434\u0435\u043c). \u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0432\u044b\u0431\u043e\u0440 \u043f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438 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class=\"wp-block-list\">\n<li>\u0424\u0443\u043d\u043a\u0446\u0438\u044f \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0432\u044b\u0431\u043e\u0440 \u043a\u0430\u043a \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e, \u0442\u0430\u043a \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430. \u041d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0432\u044b \u043d\u0435 \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 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