{"id":6403,"date":"2023-12-07T09:45:00","date_gmt":"2023-12-07T06:45:00","guid":{"rendered":"https:\/\/flow.adprofex.com\/?p=6403"},"modified":"2025-06-20T14:37:42","modified_gmt":"2025-06-20T11:37:42","slug":"campaign-analytics-and-optimization","status":"publish","type":"post","link":"https:\/\/adprofex.com\/blog\/en\/campaign-analytics-and-optimization\/","title":{"rendered":"Campaign Analytics and Optimization\u00a0"},"content":{"rendered":"\n<p>So, we <a href=\"https:\/\/flow.adprofex.com\/language\/en\/getting-to-know-adprofex-registration-and-interface\/\">registered<\/a>, <a href=\"https:\/\/flow.adprofex.com\/language\/en\/launching-an-advertising-campaign\/\">launched an advertising campaign<\/a> and ran some traffic. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let\u2019s go to the statistics to make the first adjustments. <\/li>\n\n\n\n<li>When you click on the \u201cStatistic\u201d button in the left menu, the corresponding section opens.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e3b5dc75b5a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e3b5dc75b5a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/flow.adprofex.com\/wp-content\/uploads\/2024\/03\/1-1024x504.jpg\" alt=\"\" class=\"wp-image-6513\" srcset=\"https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/1-1024x504.jpg 1024w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/1-300x148.jpg 300w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/1-768x378.jpg 768w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/1-813x400.jpg 813w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/1.jpg 1230w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Statistics can be grouped by date, website, blocks, countries, companies, ads, time of the day, browser and operating system.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/flow.adprofex.com\/wp-content\/uploads\/2024\/03\/2-1024x603.jpg\" alt=\"\" class=\"wp-image-6514\" srcset=\"https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/2-1024x603.jpg 1024w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/2-300x177.jpg 300w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/2-768x452.jpg 768w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/2-679x400.jpg 679w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/2.jpg 1175w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can also set up additional filters that can help you obtain more detailed statistics data<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/flow.adprofex.com\/wp-content\/uploads\/2024\/03\/3-1024x607.jpg\" alt=\"\" class=\"wp-image-6515\" srcset=\"https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/3-1024x607.jpg 1024w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/3-300x178.jpg 300w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/3-768x455.jpg 768w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/3-675x400.jpg 675w, https:\/\/adprofex.com\/blog\/wp-content\/uploads\/2024\/03\/3.jpg 1175w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For a detailed analysis it is better to select the following filters: by date, source type, country, platform, campaigns, operating system, and also determine whether it\u2019s a showcase or a website.&nbsp;  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select the needed parameters and click the \u201cApply\u201d button. You will see statistics with the ability to sort by date, displays, clicks, CTR, cost per click and expenses.&nbsp;<\/li>\n\n\n\n<li>Wait until you receive from 500 to 1000 visits, and start to make the first conclusions. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estimate CTR.<\/strong> With a CTR of 30% and more you can keep the ad running. The higher the indicator, the more accurate the creative hit the audience. If the indicator is low, on the contrary the creo does not catch the audience and it should be replaced. <\/li>\n\n\n\n<li><strong>Estimate CR in affiliate programme.<\/strong> Make a conclusion about how well the offer matches the audience we target. If CR is high, it means we have brought a suitable target audience. If it\u2019s low, you need to change the targets.&nbsp;<\/li>\n\n\n\n<li>We also adjust the bid per click based on the \u201cNetwork volumes\u201d functionality.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Selective coefficients<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check statistics on sites and connect selective coefficients. For example, if you notice that a site provides a lot of traffic that converts, it makes sense to pay more per click to get even more traffic from this site. To do this, go to the list of campaigns and select the one you need.<\/li>\n\n\n\n<li>Set coefficients<\/li>\n\n\n\n<li>To save time you can prepare for uploading a CSV file with the values already set for each site. <\/li>\n<\/ul>\n\n\n\n<p>More details about selective prices <a href=\"https:\/\/flow.adprofex.com\/language\/en\/new-functionality-is-available-selective-prices\/\">read here<\/a>. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Form a blacklist of sites that got noticed in fraud or do not generate leads.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Microbidding<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carry out analysis based on time of the day and other parameters. Perfect the bundle using micro bidding, <a href=\"https:\/\/flow.adprofex.com\/language\/en\/how-to-use-micro-bidding-for-ad-campaign-optimization\/\">we talked about it in more detail here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><em>The majority is used to perfecting the bundle: source &#8212; GEO &#8212; creative &#8212; pre-landing page &#8212; landing page. Micro bidding allows you to create one more bundle on the source level, it looks like that: country &#8212; browser &#8212; operator &#8212; platform &#8212; time of the day<\/em>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor statistics, look for patterns, build hypotheses and improve an ad campaign.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Good luck!<\/p>\n\n\n\n<p>If you have any doubts or questions, write to support and get advice about optimization.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-accent-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/link.adprofex.com\/campaign_analytics_and_optimization\">Go to the AdProdex website<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>So, we registered, launched an advertising campaign and ran some traffic. Let\u2019s go to the statistics to make the first adjustments. When you click on the \u201cStatistic\u201d button in the left menu, the corresponding section opens.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":6405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[139],"class_list":["post-6403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-rubriki-en","tag-advertisers-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing Your Advertising Campaign: A Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"Learn how to optimize your advertising campaign effectively with this step-by-step guide. 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