{"id":6779,"date":"2024-09-10T10:06:41","date_gmt":"2024-09-10T07:06:41","guid":{"rendered":"https:\/\/adprofex.com\/blog\/?p=6779"},"modified":"2025-06-23T13:43:41","modified_gmt":"2025-06-23T10:43:41","slug":"smart-cpa-faq-you-asked-we-answered","status":"publish","type":"post","link":"https:\/\/adprofex.com\/blog\/en\/smart-cpa-faq-you-asked-we-answered\/","title":{"rendered":"Smart CPA FAQ: You Asked, We Answered"},"content":{"rendered":"\n

Smart CPA is a payment model that has long and successfully helped our advertisers get high-quality conversions at the desired price. Today, about 80% of native traffic in AdProfex is purchased through Smart CPA. To make it easier to interact with the functionality, we have collected the most popular questions and answers to them.<\/p>\n\n\n\n

Let’s remember that Smart CPA is an intelligent bidding tool that helps you get the maximum number of conversions for a target cost. It is simply impossible for an advertiser to manually calculate the impact of a combination of dozens of factors, and this pricing model is based on machine learning algorithms that predict which traffic targeting combinations are most suitable for your offer.<\/p>\n\n\n\n

The goal of Smart CPA is to aim for a given target conversion price in a campaign. The actual conversion price depends on conditions that Adprofex cannot influence (changes on your website or in advertising materials, increased competition in ad auctions, etc.).<\/p>\n\n\n\n

The tool can only be used if events are transmitted.<\/p>\n\n\n\n

How to add an event is described in the article<\/a>. You can check the correctness of the event transmission by following the link<\/a>.<\/p>\n\n\n\n

In order for Smart CPA to work as expected, it is very important to set a fair conversion cost. If you have difficulty calculating the optimal conversion cost, contact support.<\/p>\n\n\n\n

Let’s move on to answers to popular questions.<\/p>\n\n\n\n

How many ads should be added to the campaigns with Smart CPA ?<\/strong><\/p>\n\n\n\n

To successfully launch a campaign, add 1-2 ads. Once launched, these ads will have the \u201ctraining\u201d status. The training phase will end after 500 clicks. Once completed, add at least 5 more ads. To maintain efficiency and growth, we recommend adding them regularly — from 2 to 10 per week.<\/p>\n\n\n\n

Why was the pace of purchases reduced in the Smart CPA advertising campaign?<\/strong><\/p>\n\n\n\n

The campaign may start receiving fewer clicks if the deviation of the actual CPA from the planned one is higher than 20% but lower than 50%.<\/p>\n\n\n\n

The speed may significantly decrease, up to almost complete stop.<\/p>\n\n\n\n

You can understand if in terms of a campaign an underestimation was used by its status.<\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

What to do if the campaign pace has been reduced is explained here.<\/p>\n\n\n\n

Why did the Smart CPA advertising campaign stop?<\/strong><\/p>\n\n\n\n

Smart CPA campaigns may be subject to an automatic stop mechanism if the deviation of the actual CPA from the planned one exceeds 50%. This is a protective mechanism that allows you to avoid overspending on ineffective campaigns.<\/p>\n\n\n\n

You can understand that a campaign has been automatically stopped by its status.<\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n


What should I do if my campaign is subject to auto-stop?<\/p>\n\n\n\n

    \n
  1. It is necessary to understand the reason for the deviation.<\/li>\n\n\n\n
  2. Once the cause has been identified and corrected, the campaign can be resumed.<\/li>\n<\/ol>\n\n\n\n

    Campaign is resumed in 1 click.<\/p>\n\n\n\n

    We recommend resuming campaigns without taking historical data into account.<\/p>\n\n\n\n

    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
    \"\"\/<\/figure>\n\n\n\n

    You can read more about the campaign resuming at the link.<\/p>\n\n\n\n

    Does CTR affect the buyout in campaigns with Smart CPA payment method?<\/strong><\/p>\n\n\n\n

    CTR (click-through rate) has the same effect as LR (conversions to clicks). The position of an ad in rotation is determined by the formula: CTR*LR*cost per lead. The higher each of these indicators, the more traffic you will receive.<\/p>\n\n\n\n

    How long can an ad live without burning out with the CPA model?<\/strong><\/p>\n\n\n\n

    If there are no problems with LR and the cost per lead is sufficient, the campaign can work effectively for a long time. We have examples of campaigns and creatives that have been successfully working for more than six months.<\/p>\n\n\n\n

    When creatives \u201cburn out\u201d, you will see the status \u201cCoefficient reductions are applied\u201d.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Is the Smart CPA payment model suitable for driving Nutra traffic through native advertising?<\/strong><\/p>\n\n\n\n

    It is suitable for all verticals except news. We have developed a special version of Smart CPA for news traffic. It is currently being tested. We will inform you about its launch additionally.<\/p>\n\n\n\n

    If you have any questions about using or setting up Smart CPA campaigns, be sure to ask our support<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Smart CPA is a payment model that has long and successfully helped our advertisers get high-quality conversions at the desired price. Today, about 80% of native traffic in AdProfex is purchased through Smart CPA. <\/p>\n","protected":false},"author":1,"featured_media":6781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197],"tags":[],"class_list":["post-6779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\nSmart CPA FAQ: You Asked, We Answered — AdProfex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adprofex.com\/blog\/en\/smart-cpa-faq-you-asked-we-answered\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart CPA FAQ: You Asked, We Answered — AdProfex\" \/>\n<meta property=\"og:description\" content=\"Smart CPA is a payment model that has long and successfully helped our advertisers get high-quality conversions at the desired price. 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