Retargeting is a tool that helps collect and use an audience that has already shown interest in your ads. The collected audience can be used in new advertising campaigns. Retargeting works effectively with both Push and Native ads.For example, an audience obtained during a push campaign can be used to launch native advertising.
Let’s look at five effective retargeting scenarios that will help increase conversion and optimize advertising costs.
1. Re-engaging users
If users clicked on a native ad but didn’t convert, follow up with push notifications. For example, offer them a discount or a limited-time offer.
The audience that successfully converts in one niche may be interested in similar products.. For example:
- A user registered for the «Aviator» game? Offer him another online game to try.
If your audience is actively downloading apps, they may also be interested in antivirus software. Use retargeting to promote related offers with high conversion potential.
4. Scaling сases to other niches
A gambling case can easily be adapted to other niches that require a deposit. If a user has already registered, motivate them to make a payment with a bonus or a special offer. For example:
- «Top up your balance today and get a 100% bonus!»
5. Repeat sales in E-commerce
Has a user already placed an order? Great! Promote repeat purchases or complementary products. For example:
- «Your order is on the way! Check out these products you might like…»
Retargeting is all about smart engagement with warm audiences. Use these ideas for retargeting, find your own unique scenarios for using it, optimize creatives and push users to conversions.
You can test retargeting in the AdProfex advertiser account. Detailed instructions on how to work with it can be found here.
If you have any questions or need assistance, feel free to reach out to the AdProfex managers.
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